I recently did a photography session for Morgan Stanley, the investment firm. It was a mix of traditional executive portraits plus candid photographs of the executive team in their work environment. I especially enjoy shooting candids because of the freedom it allows me. Instead of the studio-style lighting that I create for portraits, I often times shoot hand-held using ambient light.
If time permits and I have the luxury of working with a photo assistant, we’ll do a mix of ambient along with strobe lighting. Regardless of the technical aspects to the shoot, the important thing is to come away with images the clients like and can use to market themselves successfully.